The Series
Nine in-depth guides, tools, and operational resources for roll-off operators.
This is the foundational playbook for the complete roll-off business model. Each topic covered here is expanded into its own dedicated spin-off guide — available individually or as part of the Complete Series. If you read one thing before starting or scaling your roll-off operation, it is this.
What's inside:
Business structure, insurance, and compliance for sub-26K operators
True cost-per-rental modeling and pricebook setup
CRM setup, dispatch workflow, and container inventory management
Broker platform strategy and the margin math behind it
Commercial account acquisition and Net-30 billing
Google LSA, local marketing, and your first 90 days
Hiring your first non-CDL driver
Financial modeling across four operating scenarios
Business valuation, exit strategy, and EBITDA multiples
12 ready-to-use standard operating procedures for daily roll-off operations. Each form is formatted for real use — on a clipboard, a tablet, or laminated in your truck. Hand these to a driver on day one and your operation runs the same whether you are in the cab or not.
What's inside:
SOP-01: Driver Pre-Trip Inspection
SOP-02: Booking & Order Intake
SOP-03: 20-Yard Weight Screening Script
SOP-04: Container Delivery Procedure
SOP-05: Container Pickup Procedure
SOP-06: Problem Situation Decision Tree
SOP-07: Broker Job Intake & Coordination
SOP-08: End-of-Day Driver Report
SOP-09: New Container Intake Checklist
SOP-10: New Driver Onboarding Checklist
SOP-11: Weekly Owner KPI Review
SOP-12: Monthly Truck Maintenance Log
The complete build guide for a roll-off website that ranks in Google and converts visitors into bookings. From platform selection through monthly SEO maintenance — written for operators, not web developers.
What's inside:
Platform comparison and setup guide
Fill-in-the-blank copy templates for every page
City landing page system — one page per suburb you serve
Google Business Profile 13-step optimization guide
Weekly GBP posting templates
Local citation building guide — 12 directories in priority order
Schema markup with copy-paste code for roll-off businesses
10 highest-impact conversion rate improvements
Monthly SEO maintenance checklist with time estimates
Every equipment decision in the sub-26K roll-off model — trucks, hook lifts, containers, and financing. Buy the right equipment the first time and avoid the mistakes that cost new operators thousands.
What's inside:
GVWR vs. payload explained — the number that runs your business
Full profile on four truck platforms: Ford F-650, Isuzu NPR, Peterbilt 337, and International MV
New vs. used decision framework with 10-point pre-purchase inspection checklist
Hook lift system specifications and manufacturer comparison
Container size reference — all five sizes across seven key specs
Fleet size planning by monthly rental volume
Seven financing options with rates and key considerations
Maintenance reserve by truck age and scheduled service calendar
The complete financial framework for roll-off pricing. Know your real cost per rental, set prices with confidence, and model what your business looks like at every stage of growth.
What's inside:
True cost-per-rental model broken out by container size
Minimum price formula and margin targets by growth stage
Flat-rate, zone-based, and weight-based pricing models
Revenue add-ons with 85–95% margins
Broker margin impact analysis — the annual cost most operators never calculate
Seasonal and day-of-week dynamic pricing
Four scenario P&L: owner-operator through ops manager model
Business valuation by scenario and EBITDA multiples explained
Best used alongside the Excel Cost & Profit Model.
A 7-sheet Excel workbook that calculates your real cost per rental, break-even point, and profit margin based on your actual numbers. Enter your inputs once and every sheet recalculates automatically.
Best used alongside the Pricing & Profit Bible.
What's inside:
Assumptions sheet: every input in one place — blue cells are yours to edit
True Cost Per Rental: full cost breakdown by container size
Pricing Calculator: minimum prices at your target margin
Scenario P&L: all four operating models side by side
Broker Impact Calculator: annual cost of broker dependency
Break-Even Calculator: rentals needed per month per scenario
Color-coded to financial modeling standards — zero formula errors
The complete guide to finding, screening, hiring, training, and retaining non-CDL drivers — the people who run your routes when you are not in the truck. Every step from job posting through performance management and parting ways professionally.
What's inside:
The ideal non-CDL driver profile with red flags for each attribute
Eight sourcing channels with realistic quality and cost assessment
Ready-to-post job listing template with built-in response filter
Word-for-word phone screen script and six-question interview framework
MVR and background check process — what disqualifies a driver from your insurer
W-2 vs. 1099 decision framework with misclassification warning
Compensation benchmarks and performance-based bonus structure
Five-day structured onboarding program with daily task lists
Performance standards, weekly check-in format, and termination script
Every software tool a roll-off operator needs — evaluated honestly. Full CRM comparison across five platforms with model-based recommendations so you choose the right tool for your stage of business, not someone else's.
What's inside:
Four operator models — identify which stage describes your business
CRM deep-dive: Docket, Hauler Hero, DRS, Jobber, and HouseCall Pro compared
Feature comparison matrix across all five platforms
Complete tool directory: GPS, accounting, call tracking, reviews, and payments
Broker platform comparison: Hometown, Dumpsters.com, Budget Dumpster, and Waste Connect
Recommended full tech stack for each operator model
When and how to switch CRMs without losing data or customers
Every channel that drives bookings for a local roll-off operator — in exact priority order. Built around cost per booking, not impressions. From your first Google LSA campaign through contractor outreach and email marketing.
What's inside:
The 10-channel marketing priority stack in exact implementation order
Google LSA step-by-step setup and optimization guide
Google Business Profile active management — the 30-minute weekly routine
Truck wrap and container branding specifications
Contractor outreach — three word-for-word scripts that open accounts
Door hanger and Nextdoor neighborhood marketing playbooks
Google Search Ads campaign structure and negative keyword list
Marketing budget by stage with allocation breakdown
90-day launch plan with specific actions and sales targets per month
Save More with a Bundle
Everything you need to launch your roll-off operation with the right foundation and the right prices. Know what to do, how to run it, and exactly what to charge from day one.
What's included:
Complete Roll-Off Dumpster Company Playbook ($249 value)
Operations SOP Kit — 12 ready-to-use forms ($55 value)
Pricing & Profit Bible ($75 value)
Excel Cost & Profit Model ($45 value)
Total individual value: $424 — bundle price: $357. Save $67.
After purchase you will receive a ZIP file containing all four downloads.
The essential starting point for any new roll-off operator. Includes the foundational playbook and all 12 operational forms — everything you need to launch and run your operation from day one.
What's included:
Complete Roll-Off Dumpster Company Playbook ($249 value)
Operations SOP Kit — 12 ready-to-use forms ($55 value)
Total individual value: $304 — bundle price: $285. Save $19.
After purchase you will receive a ZIP file containing both downloads.
All nine products in the Small Hauler Series. Every playbook, every form, every financial model — the complete resource library for roll-off operators at one price.
What's included:
Complete Roll-Off Dumpster Company Playbook ($249 value)
Operations SOP Kit — 12 ready-to-use forms ($55 value)
Pricing & Profit Bible ($75 value)
Excel Cost & Profit Model ($45 value)
Website & Local SEO Playbook ($75 value)
Roll-Off Marketing from Zero ($75 value)
Tech Stack & CRM Guide ($45 value)
Sub-26K Equipment Guide ($65 value)
Non-CDL Hiring & HR Playbook ($65 value)
Total individual value: $749 — complete series: $500. Save $249.
After purchase you will receive a ZIP file containing all nine downloads.
Operate, price, and dominate your local market. Everything in the Operations Bundle plus the complete guides to building your website, ranking in Google, and marketing your business from zero.
What's included:
Complete Roll-Off Dumpster Company Playbook ($249 value)
Operations SOP Kit — 12 ready-to-use forms ($55 value)
Pricing & Profit Bible ($75 value)
Excel Cost & Profit Model ($45 value)
Website & Local SEO Playbook ($75 value)
Roll-Off Marketing from Zero ($75 value)
Total individual value: $574 — bundle price: $447. Save $127.
After purchase you will receive a ZIP file containing all six downloads.